讲座题目：Artificial Empathy and Applications in Marketing

报告人： 丁敏(Min Ding)

报告时间：2014年6月24号(周二) 上午9:00-10:00

报告地点： B127

主办方：hbs04红宝石线路市场营销与旅游管理系

作者简介：Min Ding is Smeal Professor of Marketing and Innovation at Smeal College of Business, the Pennsylvania State University, and Advisory Professor of Marketing and Director of Institute for Sustainable Innovation and Growth (iSIG) at School of Management, Fudan University. Min received his Ph.D. in Marketing (with a 2nd concentration in Health Care System) from Wharton School of Business, University of Pennsylvania (2001), his Ph.D. in Molecular, Cellular, and Developmental Biology from the Ohio State University (1996), and his B.S. in Genetics and Genetic Engineering from Fudan University (1989).

His current work focuses on (1) Artifical Empathy, mainly based on analysis of video and audio data, and marrying the computer science and marketing disciplines. (2) Fair Development, a new conceptual framework he proposed as a replacement for Sustainable Development (The Bubble Theory, Min Ding, 2013, Springer). He posits firms should see the demand for Fair Development as business opportunities, and innovate accordingly and capture such values. and (3) China. In general, his research focuses on providing tools and insights that have high value to the practice. Min received the Maynard Award in 2007, Davidson Award in 2012, and his work has also been voted as Paul Green Award finalists (2006 and 2008) and O'Dell Award finalist (2010).

He is the Editor-in-Chief of Customers Needs and Solutions, and series editor of Perspectives on Sustainable Growth (Springer). He is the past V.P. of membership for the INFORMS Society for Marketing Science (ISMS).